I’m amazed sometimes at how much I’m asked to put up
with.
Or, put more grammatically: How much I am asked to put up
with amazes me sometimes.
For
instance: I picked up my mail yesterday and took home about 5 pieces addressed
to me and left another 5 or so in the recycling bin at the post office. Of the
5 I took home, only a couple were actually business that I needed to attend to;
the others were appeals for donations.
As I
was opening my mail, my phone rang and since I haven’t chosen a musical ring
tone, the jangling raked across my nerves. I picked it up and answered, but the
delay in the response told me it was another robocall (call placed by a dialing
robot) and I slammed the receiver down. In the evening, I decided to watch The Fugitive, a classic action movie
starring Harrison Ford and Tommy Lee Jones. It took nearly three hours to watch
a two-hour movie because a variety of corporations had paid for the broadcast
on my behalf in exchange for the “right” to bombard me with commercial sales
propaganda every few minutes.
(I
have to wonder how many Canadians realize what a prize we’ve managed to retain
in CBC Radio: informative and commercial-free broadcasting. It ranks with
libraries as a last bastion of choices as yet unbastardized by the intrusion of
commercial propaganda.)
And
now we have had our attention drawn to the robocall in politics, probably the
most cynical intrusion ever into the heart of democracy. It’s message is clear:
voters are not the sovereign, informed citizens we used to think they had to be
to vote; they are manipulatable consumers, equally fair game to the
manufacturers of Tide, or to the
Conservative (or NDP, or Liberal) Party of Canada. The debate on Parliament
Hill as to who did it properly or who did it fraudulently should cause citizens
to throw up in pure disgust. All parties have apparently succumbed to the use
of a model pioneered by commercial advertising, a model that tramples on
personal autonomy, demeans the human spirit by making of it a commodity.
Shame
on all of you!
But
how do these things ever change? How is bad practice reversed in a democracy?
Parties that win elections are unlikely to change the practices that got them
into office. Parties seeking election are bound to copy the methods leading to success
for the winners. Corporations that have won a profitable niche in the
marketplace are unlikely to give up the pressure tactics that got them there in
favour of common decency and sensitivity.
And
here’s the real rub; it happens because we allow it. And we allow it because consumerism
is eminently easier and more tempting than informed citizenship. What I as a single
citizen need to do to help change happen is obvious: boycott what is
manipulative and crass and promote in whatever way I can that which has
integrity, honesty, dignity. Lean toward media that aren’t driven by
advertising; shop where customers are treated with respect and dignity, even if
it costs a bit more; take exception to pressure tactics by politicians, even if
they represent “my party;” recycle junk mail unread.
And
maybe, hire a robocall company to target every MP and MLA with the following
message . . . repeatedly: “We’re
all watching you; either shape up or resign.”
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